Monday, March 04, 2019

"That's Who We R®"

Local Market Conditions
What is the market like? Or how is the market doing?  Or is now a good time to buy or sell?  All great questions and ones that are important to be asking.  So we thought we would simply give a breakdown of February 2019 real estate market data from the Triad MLS, the official data source for real estate.  This includes Winston-Salem, Greensboro and High Point and all parts in between.

At the end of February 2019, the median sales price of homes in ALL price ranges in the Triad MLS was $160,000.  This is down slightly from a recent high of $170,000.  There are currently just over 5000 homes on the market with the median days on the market of 34, which is up since June of 2018.  The months supply data is important as it shows the number of months until there are zero homes on the market and that is currently at 2.9.  A more healthy market has months supply up closer to 4.  Currently, the sales price to list price is 98.2%, another important number.  

Things are beginning to pick up slightly and mortgage rates are still hovering around 4.5 - 5% which is good.  This should translate into a healthy spring and summer for real estate, however, inventory is pivotal.  

It is important that we start seeing an uptick in listings.  Thankfully, our team is going on a number of listing appointments and we hope to have those on the market very soon.  We have the tools to drill down in a much smaller footprint, zip code, neighborhood, city, etc...with this kind of data and we'd be happy to help...just ask!

MIPIM - What on earth is this?  
None other than the world's largest commercial, industrial and land trade show.   Jake Cashion is the Chairman of the NC Realtors Global Network and he will be a part of a small delegation that will be in Cannes, France working to attract investment and economic development to all parts of North Carolina.  This is an important opportunity for the state and we are excited about being a small part of it.

Thats Who We R!
Brooke Cashion and Associates-Allen Tate is proud to be a part of the National Association of REALTORS, the country's largest trade organization.  Last week, while at our President's Circle Conference, NAR privately rolled out our new campaign called, "That's Who We R®".  Over the next year, you'll likely see this great new campaign which will be on tv, digital, social media and radio.  Below is one of the commercials and the press release from NAR.  We hope you enjoy it!  

NAR Press Release: WASHINGTON (February 25, 2019) – While many people know that a Realtor® helps buy and sell homes, what they may not know is that only a Realtor® is a member of the National Association of Realtors® and subscribes to its Code of Ethics. It's the Realtor® Code of Ethics that inspired the association's powerful new "That's Who We R®" campaign, which launched today. The campaign aims to reinforce the value of Realtors® as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry.
"Our story is a century in the making as we began to set NAR members apart from the rest by establishing a Code of Ethics in 1913. This code is as relevant now as it was one hundred years ago; it's our pledge of honesty, integrity, professionalism and community service as a true partner for buying or selling a home, or property," said John Smaby, 2019 President, NAR. "'That's Who We R®' reinforces that partnering with a Realtor®, delivers the peace of mind that can only come from working with a real person who is committed to their clients' futures and neighborhoods just as much as they are."
"That's Who We R®" serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For Realtors®, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it's an education about the Realtor® difference.
The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor® mark that serves as a beacon throughout. Everything from the larger than life "R" at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark that sets Realtors® apart. The agency partnered with Director X, known for his visually distinctive style, to create something distinct and modern. "That's Who We R®" features compelling stories about humans helping humans find homes and property, build communities and turn business dreams into realities.
"Our society has created trusted symbols from 'Verified' Instagram accounts to the Good Housekeeping Seal," said Karen Goodman, Group Creative Director at Havas Chicago. "As we dug into this brand, we knew Realtors® were the real deal and needed to find a way to telegraph that to everyone. We needed to turn the 'R' into the trusted symbol you should look for when buying and selling property."
The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers such as VICE, Apartment Therapy, The Atlantic, HULU and more. The :30 "That's Who We R®" TV spot can be viewed here(link is external), and more information about NAR is available at www.nar.realtor.
The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
Havas Creative, North America is a progressive creative agency network focused on being the most meaningful partner to the modern CMO. It offers a comprehensive mix of capabilities within three distinct networks; Havas, Arnold and The Annex, including creative, experience design, cognitive, data and technology as well as unique access to other Vivendi-owned properties. With agencies in NY, Chicago, Boston, Los Angeles, Atlanta and others, Havas North America brings nearly 2,700 of the most talented people in the business. As the most modern, flexible and agile network in the North America, Havas reinforces the following five key pillars in everything it does: creativity, culture, community, consumer experience and commerce. We are creators. We are data. We are social. We are ideas. For more information, visit havas.com(link is external) or follow Havas on Twitter (@havas(link is external)), Facebook (facebook.com/havas(link is external)) and Instagram (@havas(link is external)).
Havas Media North America drives meaningful connections between brands and people to deliver growth via award-winning marketing solutions. Fully integrated specialty units empower big agency resources while maintaining a bespoke, client-focused approach. Havas Media employs the "Havas Village" model, which unites all disciplines together under one roof: media, performance, analytics, digital, mobile, social, experiential, strategy, and creative. Named MediaPost's 2017 Media Agency of the Year and Adweek's 2016 U.S. Media Agency of the Year, Havas Media North America is a proud member of Havas Group, which operates in over 140 countries. Find us online at www.havasmedia.com(link is external) or @havasmediausa.

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