Wednesday, January 26, 2011

Why Twitter?

Was that an appropriate tweet? Huh? Why tweet? Why blog for that matter? Why use social media at all and if you do, how do you make it work for you? Will anyone read what you post? Recently Constant Contact, the provider of my e-newsletter came out with a nice brochure on the benefits and recommendations for various modes of social media. Here's what they have to say about Twitter, which is probably one of the more mysterious ones to me.

*Tweets are good for quick message and links to photos, articles and other short online content

*You can monitor other "dashboards" that allow you to monitor sites of interest and other social media feeds so that you don't have to keep track of thousands of friends, fans and followers.

*Experts recommend not tweeting more than 5-6 times per day

*Use a scheduling tool to send out tweets on holidays and weekends so that you can take a break from regular tweeting

*Using # tags (hashtags) in front of words that others might search for or reference

*Keep track of handles (people's twitter names with @ signs) you mention you or retweet your content. They can influence their networks.

*Use it to publicize "deals" or mass purchasing coupons like you find on Groupons or Buy Local.

Constant Contact recommends tools that you can use with Twitter such as NutShellMail, HootSuite, your blog, email newsletters and Facebook

Here at Brooke Cashion and Associates we are working to integrate these technologies so that you can access our information from your favorite and most convenient form of social media. Have suggestions on how we can better your experience? Post your comments here! Have a great day!

Brooke

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