I have structured my advertising to bolster my sellers' home's exposure, create brand-awareness, to stay top of mind and to make sure that both buyers and sellers are receiving the best, the most current and the most accurate information as it pertains to the local real estate market. The advertising drives consumers to the website which not only allows them to search ALL homes on the market, but it also features a wide-array of bonuses such as mapping, virtual tours, local blogs, links to facebook and twitter and means to communicate with me on the client's time frame.
As new buyers and sellers are entering the marketplace, broader advertising such as the billboard, helps me to meet clients not yet working with an agent or not yet sure of our market, it's inventory and it's opportunity.
More targeted advertising, such as the Triad Business Journal focuses on being a resource to established decision-makers in the community, who know that they need an agent who takes their profession seriously and can get the job done from the first timely introduction to the last signature on the settlement statement.
Marry these sources of advertising to other marketing resources such as the targeted mailers, the yard signs and our company's amazing marketing campaign and you then have a formula which sells homes on a regular basis, normally out-performing the marketplace on a whole.
That doesn't mean that a great agent only needs to understand marketing. That's a topic for another day. :) The ability to follow-through after the listing presentation is where top agents know the "rubber meets the road". All of the advertising in the world is worthless if at the end of the day the home doesn't sell or the buyer doesn't find what they are looking for.
Where do you go to find agents and homes? I'd love to hear about your experiences with real estate advertising!
Brooke
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